What is Digital Marketing and What Can it do for You?
The digital domain offers enormous potential for growing your business, big or small. With an effective online presence, you have the opportunity to reach new prospects and convert them into customers time and time again. To do this successfully, however, you don’t just need a website, you need an effective digital marketing strategy.
So What is Digital Marketing?
Digital marketing is the use of digital technology to market a product or service online. A digital marketing strategy makes the use of various media outlets including your website, social media and email to inform customers about your business, promote your brand, build loyalty and convert prospects into sales.
Simply placing your website online and hoping people visit is not digital marketing – it is the equivalent of leaving your business card around for someone to pick up. On the other hand, a successful digital marketing strategy engages customers, interacts with them, measures their behaviour and makes sure it offers them what they really need.
The Advantages of Digital Marketing
Brisbane businesses with a local market may believe that digital marketing has little to do with them, but the reality is that without a strong digital presence, many businesses suffer these days. When you begin to use digital marketing, on the other hand, you have the potential to grow your business in ways you never imagined.
Some of the ways digital marketing can work for your business include:
Reach a wider audience.
Even if your primary services are local, you will be surprised how many people search online before going out. With a targeted website you can attract a wider audience straight from your own back yard. Of course, if you want to, you can also attract business from all over the world.
Affordable, effective advertising.
With the help of a digital marketing specialist you can create a digital marketing strategy that suits your budget while reaching exactly the audience you want to address.
Measure your success.
Whatever your marketing channel – social media, email or website traffic – digital comes with built-in statistics that tell you exactly where your customer goes. Find out instantly what is working for you.
Create a relationship with your customers.
This is the big one. Instead of just shouting your message, digital media allow you to talk directly with your customers, respond to their comments and adjust your products in super-quick time. This keeps you at the forefront of customers’ minds and helps to build trust.
What is a Good Digital Marketing Strategy?
The ideal digital marketing strategy for you will depend on what you want to achieve and who your customers are, however the most important aspect of a digital marketing campaign is to create value for your customers so that they learn to trust you and keep coming back for more.
Examples of creating value include being available for after-sales service on Twitter or Facebook, sending regular email newsletters or running a blog on your website that give your customers helpful information for free (content marketing), or answering comments and questions in real time on your website. Creating fun, viral content that invites interactions and comments is also a powerful digital marketing tool.
Attract More Visitors to Your Website
Powerful digital marketing for Brisbane businesses includes targeted keywords that help your customers find you via major search engines such as Google or Bing, but social interactions with your customers also strengthen your presence and make you more likely to be listed highly on a search. In other words, the more value you provide to your customer, the more exposure your business will have.
The final piece in the puzzle is what happens when visitors arrive at your site. Powerful measuring tools such as Google Analytics tell you which pages they visit, and how quickly they leave. They can show you exactly which visitors lead to which sales, and which websites or emails led them to you.
In turn, this information helps you improve your website and understand more about where to engage your customers and how to really give them what they need.
Digital Marketing Will Grow Your Business
The simple answer to “What is Digital Marketing?” is simple and straightforward – it is the use of various digital media to promote your business and turn enquiries into sales and prospects into clients. But the reality is a complex, interactive process of customer engagement that can create a deep, trusting relationship with your customer, repeat visits and recommendations that will help your business grow.
If your business needs help with digital marketing, Brisbane-based A Better Website , a young, vibrant and boutique digital marketing agency, offers digital marketing solutions to suit every budget, from designing your website to creating interesting content to raise your profile and attract new visitors to your business. Sonya at A Better Website also offers essential training to help you make the most of your website and other digital marketing avenues once they’re in place – please get in touch if you’d like to know more.